Two new Eau de Parfums are set to join the Boss Parfums range: Boss The Scent Intense for men and for women. Both are available this month exclusively at Heinemann travel retail locations in Europe. The fragrances will be on-counter in travel retail outlets throughout Europe and the Americas in July before launching in travel retail Asia in August.
Boss The Scent juices contain a higher oil concentration than the original Boss The Scent, creating, as the name suggests, two new intensified versions.
Boss The Scent Intense for him has stimulating spicy ginger top notes with a hit of cardamom. A heart of exotic maninka fruit is balanced by a base of rich leather and the new addition of vanilla. It will be available in 50ml and 100ml.
Boss The Scent Intense for her, available in 30ml and 50ml, contains heightened fruity top notes of honeyed peach and a heart of oriental osmanthus flower absolute. An ‘aphrodisiac’ base of dark roasted cocoa combines with notes of vanilla.
The campaign, which will be revealed in full at a later date, sees British actor Theo James and German model Anna Ewers reprise their roles as the Boss Man and Woman in a story which illustrates the strength of seduction and the “intoxicating power” of Boss The Scent Intense. A new digital campaign shot by Guy Aroch and a new print campaign by renowned fashion photographers Inez & Vinoodh will complement the current TV campaign shot by Oscar-nominated director Darren Aronofsky.
