Coty has introduced new spring fragrances from Lacoste and Gucci.
For over 85 years, French fashion house Lacoste has been the epitome of French ‘panache’, Coty said, synonymous with stylish athleticism and urban living. Coty has responded for this spring with two new fragrances, inspired by the Lacoste polo.
L.12.12 French Panache is all about modernity, revealing a playful balance of male and female energy depicted through a mischievous game of ‘catch me if you can’. L.12.12 French Panache Pour Elle is a fruity chypre scent created by Sophie Labbé. It is crafted from a combination of Bergamot, Pink Pepper and Blackcurrant, Jasmine Sambac and Essential Rose — all tied together with a sparkling heart note of Pink Champagne Accord.
L.12.12. French Panache Pour Lui is an oriental scent created by Nelly Sachem-Ruiz. It was inspired by the memories of warm summer days on a clay tennis court. The top notes feature Mandarin, Cardamom, and Lemon zest; while the heart notes are made of fruity and dynamic Apple and Lavandin. All brought together with base notes of Sandalwood, Patchouli, and Narcissus.
Taking cues from the iconic Lacoste Polo Shirt, the L.12.12 French Panache Pour Elle and Pour Lui bottles are both decorated with the brand’s signature crocodile logo. A bold colour palette of red and white for her, and royal blue and white for him reflect Lacoste’s signature style and modern athleticism.
Travel retail roll-out: L.12.12. French Panache Pour Elle and Pour Lui comes in 30 ml, 50 ml, and 100 ml. The new fragrances are now available in Europe travel retail and will be available in US and Asia Pacific travel retail next month.
Gucci Bloom Gocce di Fiori
Gucci introduces the newest addition to the Gucci Bloom family, Gucci Bloom Gocce di Fiori. From soft raindrops and freshly bloomed petals to the rhythmic humming bees, Gucci’s new fragrance takes inspiration from the beautiful memories of spring.
Gucci Bloom Gocce di Fiori means ‘flower drops’ in Italian and was created by master perfumer Alberto Morillas, who foregoes the traditional structure of fragrance for a more spontaneous creation.
With Gucci Bloom Gocce di Fiori, the olfactory journey happens all at once — through a trio of highly concentrated noble ingredients. Jasmine Bud extract, Natural Tuberose absolute, and Rangoon Creeper all come together in a fragrance explosion with Gucci Bloom Gocce di Fiori.
The vintage powder pink packaging is transformed into transparent frosted glass, while the familiar ribbed and framed Gucci label is appliquéd on the front of the bottle. The carton is wrapped in Herbarium, a red-and-white toile de jouy in Gucci’s signature House print.
Shot by Glen Luchford, the Gucci Bloom Gocce di Fiori campaign is designed to offer an “ethereal vision of spring”, with all of Gucci’s signature aesthetic touches. The campaign seeks to inspire its viewers to escape urbanity and enter Gucci’s dreamlike world — with the bottle of Gucci Bloom Gocce di Fiori held over a pond filled with pink flowers.
Coty also introduces the new Gucci Bloom Fragrance Ritual, which inspires customers to escape the confines of urbanity and enter Gucci’s fragrant world. The Gucci Bloom Fragrance Ritual is made of the Gucci Bloom Perfumed Soap, Gucci Bloom Body Oil, Gucci Bloom Body Cream, Gucci Bloom Hair Mist. A new beauty routine that highlights the rejuvenating quality of scent, through the combination of different Gucci Bloom products, finished off with the new scent of Gucci Bloom Gocce di Fiori.
Travel retail roll-out: Gucci Bloom Gocce di Fiori comes in 100ml and is now available in Europe and Asia Pacific travel retail, followed by a launch in US travel retail in May. The Gucci Bloom Hair Mist comes in 30 ml and is available in Asia Pacific travel retail only, while the Gucci Bloom Bath Soap Set is available in Europe and Asia Pacific travel retail on 15 of April followed by US travel retail on 1 June.
