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The new limited-edition ck IN2U POP fragrances from Coty and Calvin Klein |
ASIA PACIFIC. Coty Prestige previewed a selection of novelties, and reported promising preliminary results for a number of new launches, at last week’s TFWA Asia Pacific show in Singapore.
Within men’s fragrances, a key launch this year has been Davidoff Adventure, fronted by actor Ewan McGregor. The scent began its worldwide roll-out in February.
“The first results are very encouraging,” noted Marketing Director Channel Development Worldwide TR and LA Export Hilde Van Den Eede. “We aim to build this fragrance into another significant pillar for the brand.”
On the feminine front, Marc Jacobs Daisy, which was launched last October, has been generating “fabulous” results, according to Van Den Eede. In September the franchise will be refreshed with a new 50ml edp version, presented in a black bottle and a gold-coloured carton.
The latest launch from actress Sarah Jessica Parker, Covet, will also be updated this autumn, with the introduction of Covet Pure Bloom. “This will be a floral scent, with an amethyst colour-scheme,” Van Den Eede explained.
Coty’s Calvin Klein business is on target for a major boost with the launch of a new feminine fragrance, to be revealed next month. And Euphoria will be updated in time for the key second-half holiday season with a Swarovski-studded Pure Luxury Edition.
In July, the ck IN2U franchise will be revitalised with its first limited-edition, ck IN2U POP. The line will feature two 100ml edt fragrances, one feminine, one masculine. They are described as fun, spontaneous and uninhibited – ideal for a night out.
ck IN2U POP for her is a creamy, citrus floral juice, containing notes of papaya, lime zest, blackberry, plum blossom, vanilla and woods. Its male counterpart is described as fresh, warm and woody, with top notes of mint, lemon and cucumber, leading to a heart of neroli, cardamom and violet, atop a base of patchouli and vetiver.
The colour-scheme for the duo ramps up the signature yellow and blue tones of the original fragrances, with brighter, neon-like shades. The outer cartons are metallic and incorporate a pixilated design.
Lastly, for Gwen Stefani Coty is preparing to introduce its Harajuku Lovers fragrance collection. As a brand, Harajuku Lovers, launched in 2005, already incorporates apparel, fashion accessories, bags and stationery The concept revolves around the Shibuya, Tokyo area of Harajuku and the four Harajuku Girls, Stefani’s Japanese backing dancers.
“There will be five different fragrances, each presented in different Harajuku doll bottles,” explained Van Den Eede. “The collection will be launched in the US from September, before rolling out to the rest of the world in January 2009.”
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