Coty has launched Lacoste Pour Femme Eau de Parfum Légère, a line extension of its Lacoste Pour Femme fragrance. The product will be introduced to global travel retail in April.
Lacoste Pour Femme Eau de Parfum Légère, described as a “contemporary interpretation” of the original scent, reimagines Lacoste Pour Femme’s olfactory narrative.
Fresh and luminous top notes create a feminine mood and emphasise the lightness of jasmine petals at the heart. The velvety base of the scent remains identical to the original: Himalayan cedarwood, sandalwood and velvety musk accord are interlaced with a “well-rounded” intensity.
The fragrance bottle, featuring the original feminine design from Lacoste Pour Femme, is frosted in pearl-white glass.
The ad campaign, called ‘Beautifully Unexpected’, shows a woman striding over a pool of water where a crocodile glides through the water. The image is said to evoke Lacoste Pour Femme Eau de Parfum Légère’s essence, where an “unexpected moment is lived with a modern feminine spirit”.
