Coty and King Power team up to launch Gucci Beauty pop-up in Bangkok

Gucci Beauty blooms at the King Power Rangnam downtown duty free store with a vibrant pop-up

THAILAND. Coty has teamed up with King Power Duty Free to launch a Gucci Beauty pop-up in Bangkok. The animation is located in the King Power Rangnam downtown duty free store in Phaya Thai. It opened on 11 November and will run until 8 January.

The vibrant duplex animation takes inspiration from Gucci Beauty’s eclectic codes. The pink and green pop-up is decorated with neon lights, metallic finishes and colourful floral motifs. Big screens showcase the Gucci campaign on the second level of the duplex, where the Gucci logo is prominently featured.

The Alchemist’s Garden, and Gucci Beauty’s other fragrance lines, are featured prominently in the animation

Inside, shoppers can discover Gucci’s popular fragrance lines via an interactive display table. The table immerses shoppers into the brand universe of each scent and highlights key ingredients and olfactory information.

Gucci Beauty’s popular makeup products are showcased in the makeup counter. Here, visitors can try on different Gucci Beauty makeup looks via an augmented reality-powered virtual try on tool. They can also sample Gucci Beauty’s makeup products in real life through a sensorial product discovery table.

Digital screens enable virtual-try on at the makeup station

The Alchemist’s Garden, Gucci’s collection of luxury fragrances, is a key focus in the fragrance bar. Shoppers can discover the art of fragrance layering and create customised scents using the line’s eaux de parfums, spritzes and perfumed oils.

The animation also offered premium personalisation services including gift-wrapping and engraving. At the end of the experience, shoppers can choose a special gift with purchase via a vending machine installation.

A vending machine offers special gifts with purchase, giving shoppers a special souvenir of their visit

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