INTERNATIONAL. To celebrate Chinese New Year and the Year of the Dog, Copper Dog Scotch whisky has entered into an innovative alliance with The Moodie Davitt Report.
From today, up to and after Chinese New Year on 16 February, Copper Dog features in an extensive branded make-over of The Moodie Davitt Report.com, travel retail’s leading information website.
Copper Dog, a blend of Speyside single malt whiskies, was launched into selected travel retail locations in 2016, and has made rapid progress since.
The brand is the brainchild of London nightclub, bar and restaurant entrepreneur Piers Adam, who bought The Craigellachie Hotel in Speyside, Scotland in October 2013.
On a spiritual sprauchle as the whisky river calls me away
The name comes from a bar and restaurant Adam opened at the hotel called The Copper Dog – a reference to the method by which workers at whisky distilleries in days gone by would filch a few ounces in small copper tubing cut-offs. Keen to offer guests a suitable memento of their stay at his hotel in the beautiful Speyside region, Adam set about creating an appropriate whisky. Copper Dog was born.
His company, Copper Dog Whisky Limited, has entered into a partnership with Diageo, which has a non-controlling interest in the brand and a supply and distribution agreement.
Front Line staff recognised
Copper Dog Scotch whisky is also sponsor of ‘The Front Line’, The Moodie Davitt Report’s popular column that champions customer service staff in travel retail stores and airport F&B.
The Front Line, now one of our longest-running features, was introduced in August 2011 when The Moodie Davitt e-Zine was launched.
In the intervening six years, it has profiled hundreds of front-line staff around the travel retail world. Each column includes comments from both employee and employer. Front-line staff relate their customer service philosophy while their employers describe what makes the staff members so exceptional.
Besides the fortnightly e-Zine exposure, The Front Line nominees are also featured regularly on our website, MoodieDavittReport.com
As part of the sponsorship, each featured Frontliner receives a personalised Copper Dog bottle and dipper from the brand’s home in Speyside.
Excitingly, Copper Dog will host a grand prize draw in late 2018 featuring the previous 12 month’s nominated staff. One lucky Frontliner will win a VIP, all-expenses paid trip to Scotland, staying at the brand’s superb Craigellachie Hotel in Speyside, Scotland.