Chanel has partnered with Gebr Heinemann and Copenhagen Airport for an activation celebrating its Chance perfumes and new eau de parfum Chance Eau Tendre.
The 130sq m space is dedicated to Chance-related beauty services and is running throughout June in Heinemann’s duty free store in international departures at Copenhagen Airport.
Exclusive animations and interactive elements aim to create a memorable experience, the partners said.
Travellers can spin a Chanel ‘olfactory wheel of fortune’ to discover their favourite fragrance, while beauty services that have been specifically designed for travellers are being offered by Chanel beauty consultants.
A Chance photocall allows passengers to create a bespoke souvenir, while a ‘Ride to Gate’ experience features Chanel-customised bicycles.
The Chance line is based on brand founder Gabrielle Chanel’s philosophy of daring to take a chance when one presents itself, and seeing the concept of chance as “a way of being”.
“Attentive to all the signs that marked her path, [she was] a woman who loved chance encounters and the unexpected, she smiled at fortune and fortune smiled on her in return,” the brand stated.
