DENMARK. Gebr Heinemann and Copenhagen Airport (CPH) have agreed to an extension of their successful partnership for a further two years beyond the initial termination date of February 2023.
This means that Gebr Heinemann Retail ApS – a wholly owned subsidiary of Gebr Heinemann – will operate six Tax Free shops, covering a total area of 3,600sq m at the Copenhagen location, until at least February 2025.
The new contract also includes an option for a further five years from 2025. The planned expansion of Terminal 3 would mean an increase in sales area for Gebr Heinemann from around 2,000sq m to a total of 5,500sq m.
“We’re extremely happy with this early contract extension,” said Gebr Heinemann Vice President Sales EMEA Florian Seidel. “It underscores the trust our partner has placed in us and reflects the success our company has enjoyed at the Copenhagen site over the past 14 years.
“In addition, after two crisis years, the extension allows us to plan the recovery of our joint business at CPH over the longer term and with a little more certainty. We firmly believe in Copenhagen as a Tax Free location and are convinced that the further development of the terminal area will make it even more important in the future.”
“We are delighted with the extension of the contract with Gebr Heinemann. Our partnership started back in 2007, showing the high confidence we have in each other,” said Copenhagen Airport CCO Peter Krogsgaard. “Furthermore, we’ve seen that even through a crisis both CPH and Gebr Heinemann have been able to keep an optimistic and strong focus on new commercial opportunities.
“During this period, we have started to enhance and develop the shopping experience by introducing new categories, brands and service in order to continue to grow overall spend per passenger; therefore, we are excited to continue our work together.”
Higher average transaction value and spend per pax
After the Tax Free shops were required to close for almost six months at the beginning of this year, there is now cautious optimism again for business at CPH, Gebr Heinemann noted. Sales figures in the stores are rising again compared to the previous year – and outpacing passenger volume with a higher average transaction value and spend per pax.
“Travellers’ willingness to shop is very high. After going without for so long, they want to treat themselves and their loved ones. It is also clear that they very much appreciate the shopping experience in a physical store and getting personal advice there,” said Gebr Heinemann Retail ApS Managing Director Katrin Bamler.
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