The CPI course in Sydney is run by Susan Gray (pictured) and Jeremy Corfield, with guest speakers delivering case studies

AUSTRALIA. Concession Planning International (CPI) is to run its latest specialist airport commercial training course on 23-26 July in Sydney. Registrations are now open though spaces are limited, said CPI.

The CPI Airport Commercial Development and Management course runs twice a year: once in Sydney and once in the UK (the latter in November).

The course examines in detail the major non-aviation activities of airports of all sizes. As well as looking at the main components of commercial programmes, the course examines the various commercial models used in airports from the perspective of the airport and its business partners.

The course considers the distinctive nature of the airport environment from an operational and commercial perspective, noted CPI. It shows how airports can plan and implement commercial programmes that support the delivery of better customer experiences as well as drive revenues.

CPI consultants Susan Gray and Jeremy Corfield deliver the course using case studies and drawing on examples from CPI projects.

In Sydney guest speakers will include John Rankin of Skyfii, who will address the commercialisation of data from digital sources (wifi, mobile, social media) and Ian Cesa of Horizon Consumer Science on how to use research to drive tangible commercial outcomes. In addition, Launceston Airport Commercial & Business Development Manager Michael Cullen will present a case study on the redevelopment of the airport’s departure lounge. He will outline how it delivered a distinctly Tasmanian passenger experience and increased revenues to the airport.

All attendees participate in a group project during which they must plan a redevelopment of an airport terminal that optimises commercial revenues.

CPI said that the course attracts delegates from around the world, from commercial departments as well as finance, operations, legal and other key areas, ranging from recent graduates and high-potential managers to senior executives. Many attendees have come into airport commercial roles from other industries, said CPI, while others have moved to the commercial team from other departments. Some airports send experienced airport commercial managers who already have a good understanding of the subject matter but want to gain a broader view beyond their own airport.

The residential course comprises four intensive days in a classroom environment in a dedicated learning facility in Sydney. Delegates receive a certificate of completion.

Recent attendees have come from airports or airport companies such as Singapore Changi, Fraport, Amsterdam Airport Schiphol, London Heathrow, Oman, Sydney, Marseille, Riga and smaller locations such as Mackay, Rockhampton and Launceston.

More information about this July’s course including a brochure and registration form can be found at: http://concession-planning.com/australia/

CPI is also the content provider for Airports Council International’s ‘Certificate in Airport Economics – Commercial Management’ online training course, which will be relaunched later this year.