Lifestyle company Victorinox has launched the ‘Classic Colors Collection’, a vibrant new knife and multi-tool range designed to target younger consumers. It is now available in selected airports in Europe and Latin America travel retail.
The new line offers a contemporary take on the company’s popular multi-tool products. The Classic Colors Collection comprises 30 individually-coloured multi-tools, with highlights including the bright Smashed Avocado, Tropical Surf and Cotton Candy expressions.
Each multi-tool is crafted with Cellidor, transparent Cellidor and Alox and measures 58 millimetres in length. They each feature a blade, nail file, screwdriver, scissors and a key ring. All Cellidor models have also been equipped with tweezers and a toothpick.
All knives and tools in the Classic Colors line are made with high-quality stainless steel in line with Victorinox’s sustainability goals. Each item also comes with a lifetime guarantee against any defects in materials or craftsmanship.
In addition, Victorinox is offering matching accessories to complement the new line. These come in the form of five leather pouches, and five silicone cases in unicorn and cow silhouettes.
“Combining functionality with style, the Classic Colors multi-tools and pouches are ideal for everyday use and add a fun, contemporary twist to the iconic multi-tool that Victorinox is famous for,” commented Victorinox Travel Retail EMEA Senior Sales Manager Florent Breton.
“By offering our multi-tool, already a popular souvenir choice with consumers globally, in a vibrant array of colours we aim to reach a new audience and strengthen our position as a go-to lifestyle brand.”
