American clean beauty company Codex Beauty has extended its Antü collection with two new products, the Refreshing Radiance Mist and Brightening Serum.
In travel retail, the expanded Antü collection is available through China Duty Free Group/Sunrise Duty Free in China.
The Antü collection is made from and inspired by plants from the Patagonian rainforest.
Antü was the most powerful Pillan spirit in the mythology of the Mapuche tribe in Chile. Antü represents sun, light and wisdom and is said to have created the Andes mountains.
The collection combines bioactives from Patagonian plants with ancient Mapuche tribal knowledge to offer an elevated natural skincare line. It protects, restores and strengthens the skin barrier; and manages reactive oxidative stress (ROS) and supports the skin microbiome.
The Antü line features Codex Beauty’s patent-pending AntüComplex, which was developed to soothe irritation and reduce inflammation from sun exposure, pollution and other external aggressors. It was made from bioactives from three Patagonian plants known for their soothing and anti-inflammatory properties.
The Antü Refreshing Radiance Mist is an invigorating spray that hydrates and soothes the skin while minimising the appearance of pores. It has been made with the Antücomplex, moisturising Quillay, Mombin Plum and Mango extracts.
The Antü Brightening Serum, coined as Codex Beauty’s new hero product, is a light-weight serum that hydrates and plumps the skin. It has been formulated with the Antücomplex, Hibiscus, Cherimoya and Entadine extracts.
Codex Beauty has also partnered with local Mapuche wild harvesters to source the raw materials for the line, which are processed in a hi-tech cGMP/EcoCert manufacturing facility.
As reported, the Antü collection features Codex Beauty’s efficacy testing panels both on the outside and inside of the product’s sustainable carton packaging. The panels explain the quantitative data and scientific research used to produce, design and test each Codex Beauty product.
The launch is supported by Codex Beauty’s #InformednotInfluenced campaign which aims to inspire transparent and educational communication on social media. The company has partnered with influencers from around the world to create a community that can drive awareness, transparency and sustainability in the beauty industry.
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