Coccinelle to roll out Pastry Shop store concept in travel retail

Italian accessories label Coccinelle last week unveiled its new store concept: Coccinelle Pastry Shop.

The concept was designed by architect Roberto Baciocchi, who worked closely with the brand’s creative directors, Eleonora Pujia and Vinciane Stouvenaker, on the project.

The concept was launched at Coccinelle’s global flagship on Milan’s Corso Vittorio Emanuele.

Coccinelle has unveiled a new store concept, seen here at the global flagship in Milan. The brand says it is designed to feel like an “accessories pastry shop”.

Coccinelle Creative Director Eleonora Pujia commented: “When I tried to picture for the first time what the Coccinelle boutique would be like, a different place came to mind, where everyone who walked in looked around, amazed and excited like a young girl. A bit like walking into a pastry shop.

“Roberto Baciocchi grasped the nuances of this dream and made them come true.”

Coccinelle said that the Pastry Shop concept will roll out soon to key locations across the world in both domestic locations and travel retail.

Food & Beverage The Magazine eZine