CHINA.  CNSC was this week awarded the duty free retail concession at Tianjin International Cruise Home Port.

CNSC described the success as “another key channel breakthrough”, following the 2017 awards of arrivals duty free shopping contracts at Dalian and Chongqing Jiangbei International airports and Heihe Port.

Tianjin International Cruise Home Port is located at the southern end of the Tianjin Dongjiang Port, one of China’s largest bonded port areas.

[The port enjoys a key geographical location within Northeast Asia’s booming cruise tourism industry. [Picture courtesy of CNSC/www.Nipic.com]

The port’s proximity to the two major cities of Beijing and Tianjin lends “a superb geographical location and an important position in the Northeast Asia cruise tourism industry”, CNSC told The Moodie Davitt Report.

“This makes it an important part of the global cruise industry chain, the company commented. “As the biggest tourist hub for cruise ships in north China, Tianjin International Cruise Home Port has received a cumulative 3.5 million tourists since it was put into operation in 2010.

“This extremely large tourist flow will provide huge economic value and shopping consumption for the travel retail industry.”

The port store complements a fast-expanding downtown post-arrivals duty free store network.

CNSC said that winning the cruise port  concession represented an important step in its ambition to be a multi-channel duty free retailer.  As reported, the state-backed travel retailer has been expanding its network of post-arrivals downtown duty free stores, opening several new shops (including the Shanghai flagship store) and refurbishing 12 others in recent years as part of an ongoing development programme.

The corporation now operates a diverse network of stores across downtown, airport, land border, online, seaport and offshore (Japan) locations.

The new contract forms an important component of CNSC’s concerted expansion programme.

“The winning bid for the Tianjin International Cruise Home Port will add new imagination and assistance to our innovation and operational programmes and create a new multi-channel linkage model of ‘City + Airport + Port + Overseas + Online’, the company said.

“The winning bid will further promote the influence of the CNSC brand while enriching and expanding our channel platform, bringing more power to our downtown duty free operations,” the company said. “In the future we will continue to strive to provide more consumers with high-quality products and surprise experiences, and promote the development of China’s tourism and retail industries.”

Inside CNSC’s flagship downtown duty free store in Shanghai.

CNSC said that while fully exploiting the value of Tianjin Port’s own passenger flow, it would also embrace the Beijing-Tianjin axis to build the company’s duty free reach. It pledged to also develop its online business to create a multi-channel linkage across the “Greater Northern region + Northeast Asia region – thus forming an innovative business model based on cross-regional, multi-channel, online + offline”.

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