Cloetta Global Travel Retail has been appointed as the official distribution partner for PEZ confectionery in the travel retail industry in Europe, Middle East and Africa.
Cloetta already distributes PEZ in Norway, Sweden, and Denmark (domestic markets), and in travel retail in the Nordic region. Cloetta said its growth ambition, with a clear strategy to grow the sugar confectionery category, fuelled discussion for the extended partnership.
PEZ was first marketed as a compressed peppermint candy in 1927 in Vienna, Austria. Today, the company sells and markets its products in more than 80 countries worldwide. The brand is well known from its variety of dispensers and since 1962, a wide range of well-known characters have been transformed into colourful PEZ dispensers. |
Head of Cloetta Global Travel Retail Berend-Jan van Egmond commented: “We are very delighted to add PEZ to our portfolio. PEZ is a strong, worldwide known brand, and we now have an incredibly strong confectionery portfolio of brands that tap all consumer purchasing needs.”
Cloetta will launch five PEZ lines including Marvel Twin Pack (set of dispensers); Super Mario Twin Pack (set of dispensers); Paw Patrol Maxi bag; Disney Maxi bag and Minions Suitcase Tin.
The range will be showcased by Cloetta Global Travel Retail at next week’s TFWA World Exhibition, on the DIAMS motor boat in the TFWA Harbour Village.
