Clinique’s reformulated Clarifying Lotion

INTERNATIONAL. Last week in London, at the Dorchester Spa, Clinique unveiled its dermatologist reformulated Clarifying Lotion – a key pillar of its signature 3-Step Skin Care System. The new version will be available from January 2011.

The launch was attended by Clinique’s Guiding Dermatologist, Dr David Orentreich, the son of Clinique’s founding dermatologist, who delivered a synopsis of the Clinique brand, and explained the benefits of the new Clarifying Lotion.

“From the beginning, Clinique has advocated a simple skincare regimen, of cleansing, exfoliating and moisturising,” Orentreich noted. “The product has always been the celebrity. The performance of the products has always been what mattered most. That philosophy has not changed in 42 years”¦because skin physiology hasn’t changed either.”

According to Clinique, cleansing is the first important step, but exfoliation plays an equally important role in helping skin regularly and effectively shed dead skin cells and look healthier and clearer.

Moreover, regardless of skin type or age, healthy skin can be exfoliated twice a day, every day – as long as the right strength of exfoliation is practised, according to each individual’s needs.

Dr David Orentreich: “Daily exfoliation improves the appearance and surface function of the skin.”

Orentreich explained: “Daily exfoliation improves the appearance and surface function of the skin. The right exfoliation will enhance function and prep skin to receive hydration, resulting in a clearer, smoother, more translucent and even-toned complexion.”

He added: “The new Clarifying Lotion is a gentle daily exfoliator that performs with the same efficacy as my father’s original Clarifying Lotion formula – it has just been modernised for today’s world.”

The new formula contains buffering agents, including hyaluronic acid, glycerin and trehalose, to make exfoliation more comfortable and to help maintain skin’s moisture equilibrium.

Graduated levels of salicylic acid, a dermatologist staple, are also present to aid exfoliation by removing dead skin cells and promoting optimal cell turnover. Importantly, each new Clarifying Lotion has been specially formulated with its own level of salicylic acid, to ensure optimal, customised exfoliation for each skin type.

The result is smaller pores, less evident fine lines, and a more even, vibrant skin tone, according to Clinique.

Clinique’s Reformulated Clarifying Lotion is available as a 200ml, in four different versions appropriate for different skin types: very dry to dry, dry combination, combination oily and oily.

“Twice-daily exfoliation can save skin from being ordinary and allow it to perform to its fullest,” declared Orentreich. “Adding exfoliation to your daily skin care routine boosts the natural shedding process and encourages healthier, better performing, clearer skin.”