CHINA. Clinique, part of The Estée Lauder Companies, partnered this week with China Duty Free Group (CDFG) to launch the Clinique ‘Bring Out Your Brilliance’ pop-up at the Sanya International Duty Free Shopping Complex (cdf Mall), in Haitang Bay.
The animation highlights Clinique’s hero serum, the Even Better Clinical Radical Dark Spot Corrector + Interrupter.
Clinique hosted a live event on 18 April to officially open the pop-up. The event drew large crowds at the cdf Mall. It featured Clinique Brand Ambassador, Chinese singer Roy Wang, who greeted fans and expressed his love for the best-selling Clinique serum.
Lu Tianqin visits the new Clinique pop-up in Haitang Bay
During the event, Wang highlighted the science and technology that powers the serum’s brightening efficacy, shared his personal Clinique skincare routine and recommended two cdf-exclusive Clinique sets as the perfect beauty gifts on-the-go. The event was also attended bysenior executives from Clinique Travel Retail and CDFG.
The animation invites shoppers to discover and experience the potent brightening serum. To support the pop-up, Clinique has launched two travel retail-exclusive sets in partnership with Roy Wang. The sets include the Even Better Clinical Radical Dark Spot Corrector + Interrupter 100ml Duo and the Dramatically Different Moisturizing Lotion+ Set 125ml Duo. Both sets come with a limited-edition Roy Wang mirror.
The CDF-exclusive Even Better Clinical Radical Dark Spot Corrector + Interrupter Set enables users to enjoy effective skin brightening, while the Dramatically Different Moisturizing Lotion+ Set replenishes the skin’s oil and water balance with long-term lightweight hydration. It also strengthens the skin’s moisture barrier to create hydrated and healthy skin.
The animation is a beauty tech showcase inspired by the laser-coloured bottle of the serum. A stunning iceberg installation is the centrepiece of the space. The installation slowly rotates to create an interplay of light and shadow, offering the perfect photo opportunity to travellers.
The Roy Wang travel retail-exclusive sets are showcased in a special area, while an interactive game zone enables travellers to bring out their skin’s brilliance through fun and exciting games.
Even Better Clinical Dark Spot Corrector + Interrupter
Known as Clinique’s hero product, the Even Better Clinical Dark Spot Corrector + Interrupter is made with CL302 Brightening Complex Technology which visibly corrects discolouration.
The product has been infused with a proprietary brightening molecule as well as Vitamin C. It has a gentle, comforting formula that is suitable for most skin types, helping to create an even, bright and brilliant complexion. ✈
