Last month in London, Clinique unveiled a key new addition to its skincare offer – the Scultpwear range. The Moodie Report was the exclusive travel retail media at the launch. The new line will be introduced to travel retail worldwide from October.

The Sculptwear collection, described as “˜fitness for the face’, comprises three products – a Lift and Contour Serum for Face and Neck, a Contouring Massage Cream Mask and a new Sonic System Massage Treatment Applicator.

The Sculptwear franchise is described as “exercise for the face”

Speaking at the launch event, Executive Director of Skin Physiology and Pharmacology Clinique Research & Development, Worldwide Dr Tom Mammone explained that the Sculptwear range, which took almost a decade to develop, is aimed at energising and re-awakening the skin.

“This is an exciting project for me, one that we’ve been working on for eight to ten years,” he noted. “It’s based on morphology, the structure of tissue and body. The Sculptwear franchise is three-dimensional; we are no longer just looking at the surface of the skin, but at the deeper tissues too.”

Sculptwear Lift and Contour Serum for Face and Neck claims to firm and sculpt cheeks for a more contoured, defined appearance, tone the jawline and reduce the appearance of lines and wrinkles on the neck. Featuring polysculpt technology, and ingredients including sweet almond seed extract, red algae extract and soybean seed extract, the serum is said to provide the skin with visible tightening benefits thanks to the presence of Lysophosphatidic acid (LPA).

Sculptwear Contouring Massage Cream Mask 50ml is priced domestically at £36 (€48)

The serum also features a complex of glucosamine and bamboo and pea extract, which is claimed to increase the natural production of hyaluronic acid, collagen and elastin.

Clinique recommends applying the serum generously to the face and neck twice daily, morning and evening, before moisturising. The recommended domestic price-points for the Sculptwear Lift and Contour Serum for Face and Neck are £46 (€58) for 30ml, £65 (€78) for 50ml and £108 (€124) for 100ml.

The Massage Cream Mask is formulated with glucosamine, pea and bamboo extract, plus whey protein to make skin look and feel firmer. Other ingredients include Chlorellagen, said to stimulate natural collagen and elastin production, and extracts of Crithmum Maritimum, sunflower, cucumber, barley and sweet almond seed.

Explaining the idea behind Clinique’s Sculptwear Contouring Massage Cream Mask, Dr Mammone said it was designed to be massaged into the skin using the Clinique Sonic System Massage Treatment Applicator: “Key to the design of the product was to both give the lines and wrinkles the firming element but also give moisture to the skin and a barrier-building quality,” he observed. “The mask is designed to work with the massage head, as the two provide a long-lasting, lubricant effect on the skin. It’s also good for delivering the product.

The Contouring Massage Cream Mask can be applied using the Sonic System Massage Treatment Applicator

“In our experience, we have noticed that when people put a product on their fingertips they don’t get the same evenness of delivery on the face as they would if they used the applicator, which is what the massage head will do. It will massage in the mask and evenly distribute it on the jawline and under the neck,” continued Mammone.

The duo is said to help skin feel lifted and firmer, while hydrating and smoothing fine lines and wrinkles. To use the mask on its own, consumers should apply an even and generous layer all over the face and neck using an upward motion, leave on for five to ten minutes, then gently tissue off the excess and massage any residue into skin.

Clinique Sculptwear Contouring Massage Cream Mask is priced domestically at £36 (€48) for 50ml. The Sonic System massaging Treatment Applicator will retail at £20 (€25).

According to tests conducted by the brand, after four weeks’ use of the Serum and Cream Mask, 80% of women felt that their cheeks looked more defined.