USA. Clear Channel Airports (CCA) has sealed its third major airport contract of 2019 after securing a new agreement to manage advertising infrastructure and services at Palm Beach International Airport. Its work on media upgrades at the airport will begin in October.
The five-year contract follows on from previous recent wins at Philadelphia International Airport and Omaha Airport Authority’s Eppley Airfield.
CCA, which currently operates more than 260 airport advertising programmes globally, revealed that it was selected over two rival out-of-home advertising companies via a competitive process.
The company said its new advertising programme at Palm Beach will include a comprehensive, head-on digital network throughout the concourses; a flight information display system LCD network; a V-Portrait LCD network throughout baggage claim; multiple state-of-the-art, large-format LED video walls; integrated and energy efficient custom fixtures that complement architecture and passenger flow; experiential zones; and regionally-themed wallscapes.
CCA noted that the Palm Beach region is driven by the resort and tourism industry, land development, high-end retail and “great” food. It said this makes it an airport of choice for global brands looking to connect with leisure travellers and affluent local residents.
It also observed that the county is home to numerous technology employers, providing brands the opportunity to connect and engage with business travellers and corporate decision-makers.
Clear Channel Airports President Morten Gotterup said his company is experiencing record growth by concentrating on “powerful partnerships with the most progressive airports”. He added: “We have invested, innovated and customised together with Palm Beach International for many years and we’re excited to continue to evolve the passenger and advertiser experience at the airport to be even more inviting.”
Palm Beach International Airport Director Laura Beebe hailed the contract winner as a “true partner and a leader in the airport advertising industry”. She added: “We are excited to continue our relationship with Clear Channel Airports.”
The airport has nearly 200 daily non-stop arrivals and departures to nearly 30 destinations in the US, Canada and the Caribbean on 11 airlines.
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