NORWAY. Avinor has awarded advertising contracts to Clear Channel and Reklameservice across its portfolio of airports.
The contracts are for the sale of advertising on outdoor and public advertising surfaces and are effective from 1 January 2018, and run until 31 December 2024.
Clear Channel was selected for Oslo, Stavanger, Bergen, Trondheim, Bodø and Tromsø airports. Reklameservice was chosen at Kristiansand, Haugesund, Ålesund and Evenes airports.
“Avinor operates a network of airports and wishes to appear predictable and equal across all our units,” said Commercial Director Maiken Skirstad Mo.
“We are very pleased to have partners that manage our digital and analogue advertising surfaces in such a professional and innovative way, and we look forward to working with them during the term of the contract.”
Clear Channel Managing Director Norway Mats Lundquist said the contract win meant the company could continue to develop advertising sales.
“We have an ambitious plan to develop airport advertising, not least to continue digitisation, and we will present our news to the market later in the year,” he said. “We hope that these exciting new digital products will create a lot of value for the advertisers, who wish to achieve good spending power and reach a relevant target group.”
Reklameservice Managing Director Harald Fredly commented: “We are planning extensive modernisation and digitisation of advertising surfaces at the different airports, with the main emphasis on large frameless screens and backlit signs as well as specially-designed exhibition spaces and various integration options with digital media.
“Large, thin surfaces – screen-based as well as printed formats – will provide unique exposure and facilitate interesting opportunities for advertisers. The extensive use of LED technology will help improve the quality of solutions and also reduce the impact on the environment.”
