Clear Channel Airports wins seven-year Philadelphia International Airport advertising contract

USA. Philadelphia International Airport has awarded Clear Channel Airports a seven-year airport advertising contract, extending a partnership that began in 2002.

The contract begins in May 2019 and covers media upgrades at the airport. A competitive tender process saw three other out-of-home (OOH) companies submit bids.

Clear Channel Airports is a brand division of Clear Channel Outdoor and an indirect subsidiary of iHeartMedia.

More than 30 million passengers pass through Philadelphia International Airport annually.

The new advertising programme at Philadelphia International will include:

  • Eight 360 digital column surrounds;
  • Comprehensive, head-on digital network that spans all concourses and baggage claim areas;
  • Fully developed stage area;
  • Fly PHL Selfie Station;
  • Two large-format LED video walls;
  • Illuminated tension fabric displays;
  • Multiple custom brand experiential zones;
  • Garage sponsorship;
  • Custom designed free-charge workstations with wireless charging; and,
  • Integrated and energy-efficient custom fixtures that complement architecture and passenger flow.

“Advertisers and business owners want to reach the audiences who matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey,” said Clear Channel Airports President Morten Gotterup.

“Our roadside and airport media presence in Philadelphia complements a brand’s ‘drive, walk, fly’ consumer engagement strategy by allowing them to connect with audiences travelling to, and through, the market. We look forward to working with Philadelphia International to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall first impression worthy of the Philly region.”

NOTE TO AIRPORT OPERATORS: The Moodie Davitt Report is the industry’s most popular channel for launching commercial proposals and for publishing the results.

If you wish to promote an Expression of Interest, Request for Proposals or full tender process for any sector of airport revenues, simply e-mail Martin Moodie at Martin@MoodieDavittReport.com.

We have a variety of options that will ensure you reach the widest, most high-quality concessionaire/retailer/operator base in the industry – globally and immediately.

Similarly The Moodie Davitt Report is the only international business intelligence service and industry media to cover all airport consumer services, revenue generating and otherwise.

We embrace all airport non-aeronautical revenues, including property, passenger lounges, car parking, hotels, hospital and other medical facilities, the internet, advertising and related revenue streams.

Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage.

Food & Beverage The Magazine eZine