USA. Philadelphia International Airport has awarded Clear Channel Airports a seven-year airport advertising contract, extending a partnership that began in 2002.
The contract begins in May 2019 and covers media upgrades at the airport. A competitive tender process saw three other out-of-home (OOH) companies submit bids.
Clear Channel Airports is a brand division of Clear Channel Outdoor and an indirect subsidiary of iHeartMedia.
The new advertising programme at Philadelphia International will include:
- Eight 360 digital column surrounds;
- Comprehensive, head-on digital network that spans all concourses and baggage claim areas;
- Fully developed stage area;
- Fly PHL Selfie Station;
- Two large-format LED video walls;
- Illuminated tension fabric displays;
- Multiple custom brand experiential zones;
- Garage sponsorship;
- Custom designed free-charge workstations with wireless charging; and,
- Integrated and energy-efficient custom fixtures that complement architecture and passenger flow.
“Advertisers and business owners want to reach the audiences who matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey,” said Clear Channel Airports President Morten Gotterup.
“Our roadside and airport media presence in Philadelphia complements a brand’s ‘drive, walk, fly’ consumer engagement strategy by allowing them to connect with audiences travelling to, and through, the market. We look forward to working with Philadelphia International to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall first impression worthy of the Philly region.”
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