Shiseido Travel Retail’s luxury beauty brand Clé de Peau Beauté is gearing up to open its flagship store at T Galleria by DFS, Macau, Shoppes at Four Seasons.
The store, due to open at the end of May, will feature a new counter design, created in response to consumer research. It incorporates contrasting colours of navy blue, white, gold and beige limestone.
The counter includes The Catwalk, enhanced with gold plates and a radiant motif movement, and The Point and Base Makeup Gallery, which comes with diamond particles to reflect the glow of skin. The counter also includes a dedicated consultation space which is lit up with a crystal chandelier.
Shiseido said the new counter design will be rolled out to key outlets in Hong Kong, Korea and China in the coming months.
Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet commented: “It has been a milestone for Clé de Peau Beauté with our relaunch earlier this year, new products in the 2018 pipeline and our first flagship store in planning; as we look to solidify the brand’s position as a true market leader in luxury beauty.
“The new flagship store is a defining moment for the brand and forms part of our long-term strategy to draw our customers in further; to offer them meaningful, luxury experiences beyond the traditional sense of retail. 2018 is very much Clé de Peau Beauté’s year to take centre stage – to shine as a premium, yet accessible brand.”
DFS Group Senior Vice President Beauty Christophe Marque said: “We’re thrilled to partner with Shiseido Travel Retail with the unveiling of Clé de Peau Beauté’s new counter, a concept exclusive to us, at T Galleria By DFS, Macau, Shoppes At Four Seasons. Travellers, particularly Millennials, are always seeking innovation and excitement and that’s exactly what they’ll find here; a multi- faceted shopping experience tailored directly to them.”
