Shiseido Group’s high-end prestige brand Clé de Peau Beauté has announced Academy Award-nominated actress Felicity Jones as the new Global Brand Face.
Jones will make her first appearance in January 2018, in the Spring/Summer 2018 campaign shot by British photographer David Sims.
The Spring/Summer 2018 campaign was shot over two days in London. It will roll out globally in print and online media placements across Asia, USA, Canada, Russia and travel retail. Jones will attend exclusive launch events around the world, beginning with a special event in Los Angeles in January 2018*.
Clé de Peau Beauté Brand Director Yukari Suzuki said: “A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté. She embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her.”
Jones commented: “It’s important to me that my values align with any brand I’m affiliated with. Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I’m so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world.”
Jones is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated role opposite Eddie Redmayne in James Marsh’s The Theory of Everything. Most recently, she led the cast of Rogue One: A Star Wars Story, directed by Gareth Edwards. The film was released worldwide on December 16, 2016 and surpassed the US$1 billion mark globally. The Oxford-educated actress stars next in the title role of a Ruth Bader Ginsburg biopic, On the Basis of Sex, focusing on the Supreme Court justice’s career struggles fighting for equal rights. Jones is also set to star in the Luca Guadagnino directed Swan Lake, inspired by the classic ballet story.
*Note: The Moodie Davitt Report will be the exclusive travel retail media to attend the Los Angeles event and will bring you more coverage on Clé de Peau Beauté’s relaunch in January.