PANAMA. Claro, a subsidiary of the international telecoms company America Movil, has partnered with JCDecaux to present an immersive advertising campaign at Tocumen International Airport, Panama.
Advertising displays from the telecoms specialist have taken centre stage in the welcome corridor and baggage claim area. They have been strategically positioned to catch the attention of passengers arriving from over 80 destinations.
As part of the one-year campaign, the corridor was fully wrapped with a giant sticker showcasing Panama’s beautiful landscapes, flora and fauna. Claro branding appears throughout.
The static advertising has been combined with digital formats via six LED digital screens on one side of the corridor, which are broadcasting videos of Panama’s most renowned destinations.
French company JCDecaux, which has a dedicated operation in Panama, is the world’s largest out-of-home advertising company.
Footnote: In early 2019, The Moodie Davitt Report is launching a new monthly e-Zine, Sight Lines – The Amazing World of Airport Advertising, in which we will profile advertising and communication initiatives across world airports. Each issue will build to a very special culmination later in the year. For details contact Irene Revilla at Irene@MoodieDavittReport.com.