To support the launch of the new 100ml travel retail-exclusive version of its latest Double Serum expression with China Duty Free Group (CDFG), Clarins is running a promotional campaign on the popular TripurX mini-program.

The WeChat campaign features a Clarins Double Serum AR experience, a virtual walkthrough of Clarins’s 35-year skincare legacy and a digital tour of the Clarins ‘Exposition Grandeur Nature,’ exhibition which celebrates Clarins’s ongoing commitment to responsible beauty.

As reported, the new Double Serum is the eighth variation in the product’s hugely successful history. The TripurX social campaign, launched on 8 September and running to 7 October, shares a rich array of product information and the brand story with a vast audience.

For the first ten days to 18 September, the campaign generated over 12 million impressions and more than 160,000 banner clicks.

Compared to the seven days before launch, views of the Double Serum 100ml on TripurX increased by +1300%, while shopping cart purchases rose by +1000% [figures clarified from earlier story].

Users can explore the Clarins Double Serum online museum through simply scanning a QR code. They then enter the Double Serum e-room to discover the fascinating history of this popular product and learn about Double Serum’s professional formula through playing an interesting mini-game. More learnings about Clarins’ history are also available when consumers enter the dedicated experience room.