Clarins invites Heathrow travellers to get ‘On Board with Mugler’

Clarins has partnered with World Duty Free to promote its Mugler fragrance range at London Heathrow Airport Terminals 2 and 5.

The promotion, called ‘On Board with Mugler’, ran from 5 April to 16 May and featured Mugler’s masculine and feminine fragrance lines.

Get On Board with Mugler: Promoters interacted with travellers in the World Duty Free store and gave them a special boarding pass to scan

The travel-inspired activation included suitcase displays and brand promoters who wore pilot-style caps. Visitors to the promotion were given a boarding pass to scan at a special machine and received a satin ribbon bracelet fragranced with the perfume of their choice.

[Click to view a video of the On Board with Mugler promotion]

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