SINGAPORE. Lagardère Travel Retail and Concourse recently partnered for a special workshop designed to encourage the discussion and development of sustainability in travel retail.
Hosted by Lagardère in Singapore in December, the Circular Hotspot event focused on how circularity could be used in the designing of stores and activations.
Lagardère Travel Retail Asia Head of Strateigc Development Grant Fleming and Concourse Managing Director Chris Morriss encouraged workshop participants to share their expertise and ideas on the use of sustainable materials and circular economy thinking. They asked what kind of solutions could encourage reuse, repurposing and recycling.
The workshop considered possible circular solutions to airport retail sustainability challenges. Subjects included how to design out waste generated by travel retail stores during initial planning stages by incorporating design, materials, interior fit-out and logistic solutions. Concession after-life, and closing the loop of store closures, were also considered.
Morriss said Concourse has been working on innovation and education in sustainable brand activation, store implementation and the end of a display asset’s lifecycle.
“We are thrilled that Lagardère Travel Retail Asia responded to this call to educate industry colleagues as to what this actually means and to commit to initiating circular business model solutions to make it achievable.”
Underling the workshop’s success, Fleming added: “The industry has to react to the need for stronger and more defined answers to sustainability.
“The Circular Hotspot allowed us to hear first-hand strong expertise on the topic that was outside our typical industry view and actions. This type of innovative approach to challenges is welcomed and helps us all speed up.”
A circular economy is an economic system aimed at eliminating waste and the continual use of resources. According to Wikipedia, circular systems employ reuse, sharing, repair, refurbishment, remanufacturing and recycling to create a close-loop system. Circularity minimises the use of resource inputs and the creation of waste, pollution and carbon emissions.The circular economy aims to keep products, equipment and infrastructure in use for longer and improve the productivity of those resources. |