USA (HAWAII). Chow Tai Fook Jewellery Group and DFS Group signed an agreement today to introduce the Hong Kong jewellery label to the Hawaiian market this May with the brand’s debut boutique at T Galleria by DFS, Hawaii.
T Galleria by DFS, Hawaii is located on Royal Hawaiian Avenue in the heart of Honolulu, close to Waikiki Beach. The store offers over 140 brands across the retailer’s “five pillars of luxury” – beauty and fragrances, fashion and accessories, watches and jewellery, wines & spirits, and food and gifts.
Boosted by its status as a popular wedding and honeymoon destination, the DFS store has developed jewellery as a key category for Japanese travellers in particular.
The circa 970sq ft Chow Tai Fook boutique will offer a wide array of products including gem-set jewellery, fixed-price gold products and platinum & karat gold jewellery. It will also feature exclusive collections such as Oriental Blessings and Jardin Magique.
Chow Tai Fook’s Hearts On Fire branded diamond and wedding jewellery, including the design-oriented exclusive collections such as Flight of Radiance and Rhythm of Snow, will also be available.
Chow Tai Fook Managing Director Kent Wong said: “The signing ceremony marks a key milestone in the partnership between Chow Tai Fook and DFS. We are excited to bring the first-ever Chow Tai Fook branded store to Hawaii, supported by DFS’ extensive retail expertise, in order to capture the vast growth potential of leisure spending in the Hawaii market.”
DFS Group CEO Philippe Schaus said: “We are proud to be Chow Tai Fook’s partner in bringing their exquisite collections to travellers in Hawaii. With over 50 years of experience in Hawaii, we are confident that T Galleria’s reputation as the world traveller’s preferred destination for luxurious shopping will attract many new customers to Chow Tai Fook.”
Chow Tai Fook Jewellery Group Limited was listed on the Hong Kong Stock Exchange in December 2011. The group boasts an extensive retail network comprising over 2,300 points of sale for Chow Tai Fook and Hearts On Fire, spanning more than 500 cities in Greater China, Singapore, Malaysia, South Korea and the USA. It also has a fast-growing e-tail network.
