Brussels-based premium confectionery brand Joseph’s is set to make its debut in travel retail as a Silver Partner at next month’s Moodie Davitt Virtual Travel Retail Expo.
The brand, which has a ‘loving kindness’ tagline, is exclusive to travel retail. Its chocolates are produced by Manufacture Belge de Chocolats, a division of Godiva Japan.
Five assortments feature milk and dark ganache and pralines in up to ten flavours, including Salted Caramel, 70% Dark Chocolate, Vanilla, Almond Praline with Feuilletine-Dark and Pecan & Orange-Milk.
Created for the travelling consumer, the brand boasts strong sustainability and Corporate Social Responsibility (CSR) credentials.
Joseph’s noted that today’s consumers not only demand high quality products but also brands that “behave in a caring and sustainable manner and make a positive contribution to our world”.
“Joseph’s is such a brand. Our chocolates are so ‘goood’ for the planet, cocoa farmers and their children,” Joseph’s added.
Joseph’s uses natural ingredients with cocoa sourced through the Cocoa Horizons Foundation. The foundation aims to improve the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity, and community development, which protect nature and children.
Sustainability also strongly influences Joseph’s’ packaging design. Cardboard and paper are FSC-certified and 100% recyclable. Plastic, where used, is made from 80% recycled material and is also 100% recyclable.
Joseph’s is represented in travel retail by Traveller’s Trove. Further information is available from Gerry Murray on: gerry@travellerstrove.com; +32 499 9821 05.