French luxury fashion house Chloé is partnering with DFS to launch its first capsule collection at selected stores on 1 December.
The exclusive, four-piece Chloé x DFS range features two limited-edition Tess bags and two wallets.
Tess is a rounded day bag with a belt curving around its body. According to Chloé, its design reflects the brand’s DNA, as does the dangling ‘O’ hardware. The bag features a double strap connected to metal rings in a mix of golden brass and silver finishing.
Chloé x DFS variations include croc-embossed leather in Brilliant White and Light Cloud and Autumnal Brown and Sepia Brown.
The collection will be highlighted at DFS stores in the following locations: Lippo Sun Plaza, Kowloon, Hong Kong; The Shops at The Boulevard, City of Dreams, Cotai, Macau; Calle del Fontego dei Tedeschi, Venice, Italy; Changi Airport, Singapore; Royal Hawaiian Avenue, Honolulu, Hawaii; Pale San Vitores Road, Tumon, Guam; Naha City, Okinawa, Japan; Customs Street and Albert Street, Auckland, New Zealand; and Scotts Road, Singapore.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Chloe’s story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”
Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team.
Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy.