Estée Lauder has signed Chinese model and fashion icon Fei Fei Sun as one of its global spokesmodels.
Sun, who has a social following of over five million across Weibo and Instagram, joins Lauder’s current roster of models including Carolyn Murphy, Kendall Jenner and Joan Smalls.
She will feature in campaigns across digital, TV, in-store and print, with her first campaign debuting in December.
Estée Lauder Global Brand President Stephane de La Faverie said: “We are thrilled to welcome Fei Fei to the Estée Lauder brand. She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”
Sun commented: “I am honoured to join the incredible women who represent the Estée Lauder brand. Growing up in China, I never believed I would represent such an iconic beauty brand. This is a dream come true.”
