CHINA (HAINAN). China Duty Free Group (CDFG) and key brand partners have opened a series of new stores at the Sanya International Duty Free Shopping Complex in Hainan that lift the quality of the watches & jewellery experience.
On 5 September French jewellery house Boucheron opened its first store in Hainan. The store features an exclusive private VIP salon for visitors in an “elegant, warm and comfortable environment”.
In addition to Quatre, Serpent Bohème, Jack de Boucheron and other classic jewellery lines, the vivid Plume de Paon necklace peacock feather series is also displayed, highlighting the craftsmanship and ingenuity of the aristocratic family workshop.
Other watch and jewellery brands at Sanya International Duty Free Shopping Complex have also refurbished their stores and improved layouts, among them Qeelin, Panerai, Chopard and Longines.
On 17 September the new-look Qeelin boutique shop was unveiled, with the brand’s “classic and fashionable” design style. The brand’s Wulu collection is prominently displayed, with carved ‘Wulu’ flowers featuring as elements of the wooden walls to create an “elegant aesthetic space” in the shop.
CDDG said: “The new Chinese-style furnishings provide customers with a spacious, comfortable and warm shopping environment. At the same time, the shop also has set up an independent VIP reception area to provide considerate and exclusive services for distinguished guests.”
On 25 September, a newly upgraded 67sq m Panerai boutique was officially opened. The shop adopted a new design taking cues from the underwater world, along with bronze and wood interiors and marble floors. CDFG said: “It upholds the design tradition of brand stores and showcases pure Italian charm, so as to arouse the historical origin of Panerai and the Royal Italian Navy’s enthusiasm for the sea and the spirit of bold exploration.”
Longines completed a major upgrade on 30 September, with the shop decorated with the Longines blue and with a new layout to create a “simpler and more elegant” timepiece space. Many classic best-selling timepieces are presented, including the Longines craftsman series.
CDFG said: “With the strong support of its parent company China Tourism Group, CDFG, as the world’s leading duty free operator, has continued to consolidate its five capabilities of procurement, operation, channel expansion, digitisation and marketing, to strengthen its services and expand the market. CDFG has established cooperative relations with more than 1,000 brands around the world. It will continue to transform and upgrade the original shop design in the future, attract more new brands, and provide consumers with a more comfortable and warmer environment and a fashionable and stylish experience.”
*CDFG CEO Charles Chen shared some inspiring thoughts on the way forward for the company and the sector at the Virtual Travel Retail Expo on Monday. The company was also recognised with an Outstanding Achievement Award by The Moodie Davitt Report. Click here for details.
