SINGAPORE. Changi Airport Group (CAG) and WeChat Pay today announced a three-year marketing partnership to launch and publicise joint shopping promotions at the national gateway.

Changi Airport said that the partnership will allow it to better serve its passengers by offering targeted and attractive promotions for WeChat Pay users.

WeChat Pay is an online payment platform integrated into the popular messaging platform WeChat, and a highly popular mode of payment for Chinese consumers. The platform has more than a billion monthly active users, a base that is growing fast year-on-year.

China is one of Changi Airport’s key source markets, with Chinese passengers accounting for about a third of total retail sales in 2017 . The WeChat Pay platform is designed to provide added convenience for Chinese passengers when shopping and dining across Changi’s four terminals.

FIRST AIRPORT IN SOUTHEAST ASIA TO ACCEPT WECHAT PAY AIRPORT-WIDE

With the launch, Changi said it will be the first airport in Southeast Asia to launch WeChat Pay as a mobile payment platform on a large scale across its wide range of commercial offerings.

“Changi Airport will have the widest acceptance of WeChat Pay among all Asian airports, outside of China,” the company claimed. Over 150 outlets – including Changi’s duty free, luxury retail shops and online store iShopChangi, will accept WeChat Pay as a mode of payment.

To celebrate the introduction of the platform, both parties have launched a shopping promotion where WeChat Pay users can enjoy discounts when shopping at Changi Airport, and on iShopChangi.

Changi Airport Group General Manager of Advertising, Marketing and Promotions Edwin Lim said, “We are pleased to be able to offer WeChat Pay as an additional payment platform for our passengers. This will provide an additional payment platform for our Chinese passengers, and will allow them to shop and dine with added convenience.

“Through this partnership, we will also be able to send targeted marketing messages to WeChat users. We will continue to explore other ways to offer customised services for our passengers, to ensure they have an unparalleled Changi Experience when travelling through Changi Airport.”

WeChat Pay Operation Director Grace Yin said, “Singapore is an important part of the Belt and Road Initiative, and Changi Airport is the transportation hub of Singapore. Through this collaboration, WeChat Pay will provide a more convenient shopping experience to Chinese tourists in Changi Airport. We hope the collaboration will also provide fresh options and new perspectives to Changi Airport’s retail operations.”

Changi Airport will work closely with WeChat Pay to roll out the payment platform to most of the airport’s merchants and brands by the end of this year.