Chanel is collaborating with major travel retailers to feature its new N°1 De Chanel skincare, makeup and fragrance mist line in selected European airports. N°1 De Chanel is described as an eco-responsible, holistic anti-aging beauty line.
An activation with AENA and Dufry at Josep Tarradellas Barcelona-El Prat Airport started on 19 February and will run until 4 April. Other airport promotions include:
- Copenhagen in partnership with Gebr. Heinemann from 1 March until 30 April
- Brussels with Lagardère Travel Retail from 1-31 March and 16 May- 31 May
- Amsterdam with Kappé from 12-30 April
- Oslo with Gebr. Heinemann and Travel Retail Norway from 1 May until 31 June.
As reported, Chanel unveiled the N°1 De Chanel collection, which centres on the revitalising power of Red Camellia extract, in January. The line launched in global travel retail on 14 January.
The collection was designed to prepare, treat, enhance and revive the skin.
Red Camellia targets the first stage of the skin aging process. Blooming only in winter, the Red Camellia is extracted in Chanel Research’s outdoor laboratory in Gaujacq, a town in Southwest France that serves as a botanical experimentation site dedicated to the study of Camellias. Spread over 40 hectares, the laboratory is managed based on agro-ecology and agroforestry principles to preserve local biodiversity.
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