Champagne Lanson has entered an exclusive sales and marketing agreement with Terlato Wines, effective 1 April, 2021.
Champagne Lanson President François Van Aal said: “Champagne Lanson and Terlato Wines are two family-owned companies sharing common values about wine quality and constant search for excellence.
“We are extremely pleased to sign this partnership with Terlato Wines, a well-established and renowned luxury wine importer in the US market. This long-term partnership reflects Champagne Lanson’s ambitions in the biggest Champagne market worldwide and represents a key milestone in the new brand vision.”
Champagne Lanson Head of Travel Retail Edouard de Boissieu added: “The additional brand awareness that Terlato will create for Champagne Lanson across the US domestic markets is sure to have a very positive knock-on effect for us in developing our duty free business in the region. It is very good news for us indeed.”
Owned and operated by the Terlato family, Terlato Wine Group includes several businesses which specialise in the marketing and production of wines, artisanal spirits, non-alcoholic beverages and water.
Terlato Wines CEO Bill Terlato commented: “My father and grandfather instilled in us that we should work with integrity and focus on quality that will always endure. We are particular about the brands and families we choose to align ourselves with.
“The philosophy of Champagne Lanson is deeply rooted in putting quality at the forefront and developing sincere and lasting relationships. Both of our companies share similar values and beliefs and we are looking forward to a very long and successful partnership together.”
