Champagne Lanson has announced a Christmas pouch available at Lagardère Travel Retail stores in France and International Duty Free (IDF) shops in Brussels Zaventem Airport.
The snowman pouch, which is adorned with black buttons and a delicate red scarf featuring a Lanson label, is available on 20cl bottles of Lanson Black Label and retails at €12 (US$13.30).
Champagne Lanson Export Manager Edouard de Boissieu said: “The Christmas period is a time for giving and visiting loved ones all over the world. Our new snowman pouch not only makes the perfect gift for those that love to celebrate, it is also a collectible item, making it extra special.
“Launching special edition pouches has always been a successful part of our travel retail strategy; we have seen good results from our Wimbledon pouches over the years, so we are confident that this Christmas pouch will see a similar success.”
