French fashion house Cerruti 1881 has opened a new 300sq m boutique on Boulevard Haussmann, in the 9th arrondissement of Paris.
The new boutique, in the city’s fashion district, is described as a “fresh approach” to retailing for Cerruti, with an emphasis on masculine elegance and Italian design.
The minimalist shop design, which includes cement floors, industrial beams and light sculptures, aims to offer a ‘simple chic’ atmosphere in a classic Haussmann-style building.
A full range of Cerruti 1881 products, including ready-to-wear collections, men’s and women’s accessories, writing instruments, watches and jewellery, leathergoods, fragrances, eyewear, ties and scarves and e-accessories is featured. An area will also be dedicated to tailor-made products.
Cerruti will celebrate its 50th anniversary in 2017 with a fashion show during the Men’s Paris Fashion Week in January. A new flagship store, featuring a new concept design by Jason Basmajian, is due to open in summer 2017.
