CDFG Member Mini Program Team wins ‘The Moodies’ Awards for Best Digital Team; CDFG and Lancôme snare Best CSR campaign : Moodie Davitt Report

CHINA. China Duty Free Group (CDFG) was a big winner at the prestigious annual Moodies Travel Journey Awards (‘The Moodies’) – the travel retail industry’s benchmark digital & social communication and commerce awards – held on Friday.

The Moodies Awards were hosted by the sector’s leading media company, The Moodie Davitt Report, during an online ceremony at The Virtual Travel Retail Expo.

The CDFG Member Mini Program Team was awarded ‘Best Digital Team’ in the retailer category. Additionally, the ‘Let’s Grow Happiness Together’ partnership between CDFG and Lancôme Travel Retail Asia Pacific was named Collaboration Winner in the ‘Best CSR or Cause Advocacy Communication or Campaign’.

The CDFG Member Mini Program Team drove this critical programme within CDFG’s digital transformation

The Best Digital Team award recognised the efforts of a group, department or business in the global travel retail industry that had best championed digital innovation and modern technologies over the last 12 months and married online and offline activities.

The Best CSR or Cause Advocacy Communication or Campaign award recognised the best and most innovative use of digital platforms to advocate for important social causes.

CDFG also featured in ‘Best Use of Social Platforms’, awarded to Pernod Ricard Global Travel Retail for the opening ceremony of the Martell Boutique at the CDFG Sanya International Duty Free Shopping Complex in Haitang Bay.

The ‘Let’s Grow Happiness Together’ pop-up in Haitang Bay allowed visitors to create their own virtual rose bouquets by scanning a QR code at the ‘Sustainable Table.’ For every virtual bouquet created, Lancôme Travel Retail Asia Pacific pledged to plant an organic rose at its Domaine de la Rose farm in Grasse, France. Guests could also take a virtual bike ride on the ‘Sustainable Energy Bike,’ enjoy scenic views of the Domaine de la Rose farm and learn all about renewable energy production.

{Click on the icon to watch the stunning Pernod Ricard Global Travel Retail opening ceremony for the Martell Boutique at the CDFG Sanya International Duty Free Shopping Complex}

The CDFG Member Mini Program Team has been through several upgrades. Today it combines a variety of tools, content, marketing and ecommerce to provide a range of refined all-round services for members and brands

CDFG has built up a huge membership system notable for its high loyalty and strong ‘stickiness’. The world number one travel retailer is committed to building an online traffic aggregation platform with high traffic and high stickiness among its members.

Beam Suntory, Glenfiddich, Bacardi and other leading brands have entered the CDFG Member WeChat Mini Program to build brand halls, highlighting the value of the CDFG membership to high-end international brands.

By creating an online ‘show’ on the CDFG Membership Mini Program, brands can strengthen consumer brand awareness and preferences through high-quality content. They can also carry out precise promotional and product sales activities to users with high stickiness, realizing a win-win situation of brand value transmission and sales growth.

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