CHINA. Following the September inauguration of its boutique at the China Duty Free Group-run Sanya International Duty Free Shopping Complex in Haitang Bay, Italian sneakers to clothing fashion brand Golden Goose held a highly successful promotion from 6 to 10 October.
To celebrate the opening, Golden Goose hosted a Golden Week ‘Sneakers Maker’ event where consumers could experience authentic Venetian handicrafts, share inspiration with sneaker makers, enjoy a one-to-one special service, and jointly create exclusive products such as sneakers and bags.
During the festivities, Golden Goose invited outstanding craftsmen from across Asia to create unique works together with consumers inside the boutique. Sales increased “enormously” during the promotion while the Sneakers Maker event was loved by a huge number of participants, CDFG said. In future holiday seasons, Golden Goose will make further efforts to enrich the consumer shopping experience, the retailer added.
China Duty Free Group (CDFG) had previously successfully worked with Golden Goose to create a pop-up store in the retail complex.
The September opening represents the brand’s first ‘co-creation’ concept boutique in Sanya. CDFG said this underlines Golden Goose’s recognition of the importance of the Haitang Bay location while also symbolising a new chapter in cooperation between the two companies.
The Golden Goose brand (see sidebar below) was established in Venice, Italy, in 2000 by Alessandro Gallo and Francesca Rinaldo. The brand focuses on handmade aged vintage fashion items including sneakers and apparel.
In 2007, the couple decided to make sneakers as a homage to the skateboarding world they love. By simulating the traces left by skateboarders, the sneakers gained their symbolic features. Every scratch on Golden Goose sneakers is made by hand, and every pair of sneakers is unique, so as to interpret imperfection as perfection.
Therefore, CDFG noted, in the eyes of many consumers Golden Goose creates a pair of sneakers filled with experience and a sense of journey, rather than the ‘dirty shoes’ that people perceive at first glance.
The Golden Goose boutique store in CDF’s Sanya International Duty Free Shopping Complex is designed based on an ‘All Venice’ concept.
Design elements featuring Rubelli silk and a gondola are fused into a simple industrial style, which emits Venetian charm from every corner. The boutique is decorated according to latest fashion trends and consumer preferences, fully integrating fashion and individualised style.
Through products such as shoes, garments, bags and accessories, the boutique conveys the craftsmanship of Italian shoemaking, CDFG said.
How a Golden Goose took flight Golden Goose was born in 2000 merging the creative spirit of Francesca Rinaldo and Alessandro Gallo, two young Venetian designers, outsiders until then to the world of fashion. Since the beginning, the company has distinguish itself with innovative but artisan spirited products, a low-key communication strategy and a highly selective placement in venues that share the brand’s philosophy. Golden Goose offers a complete lifestyle for its customers with a collection that includes ready-to-wear, accessories and footwear, combining a refined and modern style with a vintage feeling. The collection is supported by the strong Italian sartorial tradition. The brand has flagship stores in Venice New York, Paris, London, Milan, Tokyo, Seoul, Beijing, Beirut, St. Tropez and Amsterdam. |
