UK. CBD manufacturer Goodbody Botanicals has expanded into travel retail by securing a product listing with WHSmith Travel.
The CBD brand will be stocked in 100 of WHSmith Travel’s highest footfall locations in the UK beginning March.
The listing was secured through Goodbody Botanical’s brand partnership agreement with SHS Sales & Marketing.
Goodbody Botanicals is owned by medicinal cannabis and cannabidoil (CBD) wellness company Sativa Group Plc. The group is focused on developing, smart-sourcing, manufacturing, and testing, medicinal cannabis and CBD products.
“By working with the market-leading laboratory in this field, Goodbody Botanicals can confidently deliver fully-tested, trustworthy products that also taste good” — Goodbody Botanicals Managing Director George Thomas
WHSmith Travel Ltd currently operates more than 550 stores in airports, train stations, service stations, and hospitals across the UK. The retailer will launch Goodbody Botanical’s full range, which includes five peppermint flavoured CBD oils from low (2.5%) to max+ (20%) strength, a CBD Balm (30 ml), and a range of travel-friendly CBD Soft Gels.
According to the company, product availability will vary depending on the outlet. The Soft Gels will be available in all WHSmith stores, while the MAX+ 20% CBD Oil will only be available in specialist pharmacy WHSmith outlets.
“Our new product listing with WHS Travel is a significant accomplishment for our Goodbody Botanicals brand, putting it in front of a large number of consumers looking for a high-quality CBD brand they can trust,” said Goodbody Botanicals Managing Director George Thomas. “As a brand we are committed to taking the confusion out of CBD products, with clear consumer-friendly labelling to identify the different strengths of product available and the best usage for individual users.”
Thomas added, “By working with the market-leading laboratory in this field, Goodbody Botanicals can confidently deliver fully-tested, trustworthy products that also taste good. With QR codes on every recyclable pack, consumers can also access lab reports for additional peace of mind.”
SHS Sales & Marketing Commercial Director Andrew Freestone commented, “SHS Sales and Marketing are delighted to be working with market-leading brand Goodbody Botanicals at this exciting time.”
“This distribution agreement creates a huge opportunity for the brand to continue its strong growth through increasing availability and visibility to consumers in a dynamic retail space. We’re excited that we can continue to contribute to the brand’s success through responding to evolving consumer demands for high quality options in more convenient locations.’’
A report by the Centre for Medical Cannabis revealed that CBD is one of the fastest-growing wellbeing products in the UK. The study estimated that 1.3 million customers spend in excess of £300 million annually on CBD products in the UK.
