Airport Advertising
Video of the Day: What makes this airport the Best in the World?
“At this airport passengers experience something they’ve never seen before – an airport where you can relax, discover art, shop and even get in touch with nature. It sounds too good to be true, right?” Wrong. Not when the airport in question is Hamad International Airport.
If The Trinity Forum host signing ceremony held last night in Ho Chi Minh City is anything to go by, the actual event promises to be an extraordinary affair. The importance of the world’s leading airport commercial revenues conference coming to Vietnam for the first time was underlined by the presence of an array of top political and aviation officials.
“At this airport passengers experience something they’ve never seen before – an airport where you can relax, discover art, shop and even get in touch with nature. It sounds too good to be true, right?” Wrong. Not when the airport in question is Hamad International Airport.
Industry leaders talked about Gen Z consumer preferences, airport versus online/social media advertising and the efforts made for sustainability in aviation.
The platform is part of Cambodia Airports and IAAC’s commitment to supporting SMEs, providing them with the opportunity to connect with arriving tourists.
Blurring Lines, an inspirational seminar for professionals in travel retail, digital media and brand communication, highlighted the ‘dynamic intersection between retail, media and brands’.
The out-of-home advertising company has already updated digital displays and introduced tailored campaigns to highlight local festivals and conferences.
The specialised team will collaborate with agencies and advertisers to maximise the company’s expertise and portfolio of airport and office Out of Home assets.
Retail revenue posted an increase of +21.4% to €187 million in the year, with retail revenue per passenger reaching €3.30.
The showroom, a world first for the SEV manufacturer, was created in partnership with JCDecaux Momentum Shanghai Airport Advertising Co to highlight AVATR’s futuristic mobility experiences and lifestyle.
The Republic of Korea is Ballantine’s country and the expansive campaign across the new digital platforms underlines that message.
We pay a visit to London Luton Airport and uncover an innovative, dynamic blend of retail and dining that is appealing to the fast-growing low-cost traveller base.
Noida International Airport promises to be one of Asia’s great airports when it opens in the coming months. No wonder the delight expressed by Laqshya Media Group Managing Director Alok Jalan on his company being awarded the exclusive terminal and landside advertising rights.