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Retail Promotions
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Pretty in pink: Anthon Berg taps into the power of love with new campaign
“I just called to say I love you”: The Danish confectioner has come up with an eye-catching and novel way to attract traveller attention. Read More
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Mondelez WTR promotes new Cadbury Biscuit Collection with interactive London Stansted campaign
The campaign is based around a digital ‘Cadbury vs. Oreo’ air hockey game to promote the travel retail exclusive range. Read More
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Moët Hennessy reveals eye-catching Veuve Clicquot pop-up at Frankfurt Airport
The Veuve Clicquot Limited Edition Pop-Up was designed for the Frankfurt Airport Retail joint venture, which has global exclusivity on the brand’s new editions through May. Read More
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“Unleash your inner forager”: Rémy Cointreau showcases The Botanist with pop-up bar at Sydney Airport
The high-profile activation in partnership with Heinemann provided an education for travellers about 22 hand-foraged botanicals from the Scottish Isle of Islay, and five sourced from the Sydney area. Read More
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White Birch vodka features in eye-catching activation at Moscow Sheremetyevo
Departing passengers are encouraged to ‘take the spirit of Russia’ with them in a high-profile campaign at the Sheremetyevo Duty Free Terminal D store. Read More
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Neuhaus partners with Lagardère and Changi in ‘wow’ promotions
A chocolate statue in Terminal 3 salutes the arrival of spring while in Terminal 2 Neuhaus partners with Lagardère Travel Retail in a high-profile BonBons launch. Read More
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Aer Rianta International makes (Crystal) Headlines at Montréal Airport
The brand says the permanent personalised wall display – a first for the Canadian vodka specialist – has contributed to an 18% increase in Crystal Head’s sales at the airport. Read More
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Mumbai Duty Free launches second edition of major summer shopping festival
The ‘Mumbai Duty Free Is Now Free’ shopping festival offers deals and discounts on duty free products as well as cash-backs and shopping money through gift cards. Read More
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Duty Free World Council KPI monitor underlines role of staff in driving sales
The study shows that service level has climbed to second place, behind value for money, among criteria measuring impact on satisfaction levels among global duty free shoppers. Read More
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Duty Calls: Concourse unveils ReStore charity initiative to recycle travel retail display stands
Developed by travel retail store design and implementation company, Concourse, the new project has a great use for de-activated point of sale materials. It will benefit charities and other worthy causes. Read More
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Interview: Dr. Ci:Labo International Commercial Director Philippe Gueulet
Dr. Ci:Labo International Commercial Director Philippe Gueulet talks innovation, inspiration and investing behind the Japanese skincare brand in travel retail. Read More
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Celebrating excellence: Oman Airports recognises outstanding partners at annual awards
Muscat Duty Free, BTA, JCDecaux, WHSmith, Travelex and Global Exchange are among the partners recognised at the third annual airport awards, held last month in Muscat. Read More
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Haute épicurie to the fore as ‘mini Fauchon’ concept is born
Pretty, very pretty, in pink. Get ready to view French fine foods specialist Fauchon as you’ve never seen it before, via concepts especially tailored to high-traffic environments such as airports. Read More
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The future of beauty retail? SK-II Future X Smart store launches with The Shilla Duty Free at Changi
“A global innovation journey to transform beauty retail experiences.” Beauty house SK-II describes Future X Smart Store – dubbed the world’s first travel retail beauty smart store – unveiled with Shilla at Changi Airport. Read More
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