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Retail Promotions
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Image of the Day – Ready for take-off in the Sweet Dreams by Heinemann experience
It doesn’t take a… ahem… rocket scientist to tell you that is a space station concept. Or that premium Swiss chocolate brand Lindt is expecting take-off. Read More
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Everrich unveils promotional campaign and interactive installations for FIFA World Cup
Travellers can watch games, take part in immersive experiences, and receive shopping discounts at airports across Taiwan. Read More
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Targeting the (potentially) lost generation: Heinemann unveils #LookLab Millennials concept at revamped Copenhagen store
“Together with the airport, we have implemented the shop of the future in Copenhagen,” says Raoul Spanger of Gebr Heinemann. Kevin Rozario reports from Copenhagen on a bold retail makeover highlighted by an intriguing attempt to convert more Millennial passengers Read More
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Bacardi and Duty Free Americas partner for Dewar’s campaign at Miami International
A copper-pipe inspired pop-up installation has been set up in the central atrium and the Dewar’s campaign is also running in two Duty Free Americas stores. Read More
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The Lost Distillery Company finds home in travel retail at Hong Kong International Airport
Brand owner Crucial Drinks has partnered with China Duty Free Group and Lagardère Travel Retail for the launch of The Lost Distillery Company’s Scotch range in global travel retail. Read More
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Malaysia Airports launches World Cup contest to coincide with live screenings
Travellers who spend a minimum of RM250 (US$62) at any of the retail and food & beverage outlets in KLIA or klia2 can participate, with prizes worth RM60,000 (US$14,850) on offer. Read More
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Latrobe swoops late to capture Dubai Duty Free Irish Derby
Latrobe won a thrilling finish to the Dubai Duty Free Irish Derby for brothers Joseph and Donnacha O’Brien, with the event offering superb international exposure for the leading travel retailer. Read More
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Image of the Day – and Highlight of the Day
Today's image features the hugely popular K-pop boy band – and Shilla brand ambassadors – Highlight as they perform to a frenzied young audience at the Grand Opening of Shilla's new stores at Hong Kong International. Read More
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Innisfree partners with Dimensi Eksklusif for debut KLIA launch
The hugely popular Jeju island skincare and beauty brand, always in big demand from Chinese travellers, makes its Malaysian duty free debut. Read More
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Beauty&You: Shilla reaches for new heights with beauty and accessories concept at Hong Kong International Airport
Shilla Travel Retail (Hong Kong) today hosted the Grand Opening of its Beauty & You concept stores at Hong Kong International Airport, with an emphasis on experience, digitalisation and newness, featuring many powerful brand executions. Read More
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‘From DFS with love’ – Luxury travel retailer celebrates local food, gifts and culture
“A worldwide celebration of culture through food and gifts” in nine key locations. That's how DFS describes an extraordinary global campaign designed to celebrate local products and several of the retailer's key destinations. Read More
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L’Oréal Paris shines with Color Riche in first-ever travel retail media campaign
The debut travel retail media campaign from L'Oréal Paris highlights the brand's new Color Riche Shine lipstick on large displays at Paris Charles de Gaulle and Singapore Changi airports. Read More
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Lagardère Travel Retail hails partnership with Air New Zealand loyalty programme
Lagardère Travel Retail says that its partnership with Airpoints, Air New Zealand’s loyalty programme, has delivered healthy spends and strong consumer engagement over the past six months. Read More
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DFS Group hosts world-first Mrs Moncler pop-up in Macau
DFS Group and Moncler have partnered to open the first ever Mrs Moncler pop-up store at T Galleria by DFS, City of Dreams in Macau. Read More
