Case study: DFS unveils new partnership with Rimowa

DFS Group today announced a new partnership with premium luggage house Rimowa. The LVMH-controlled brand is known for its sleek suitcases with distinctive hard-shell grooved exteriors in traditional aluminium or hi-tech polycarbonate

“At DFS, we believe that travel and lifestyle go together and so we continue to introduce products that are designed to enhance the experience of our discerning travelling customers,” said DFS Senior Vice President Fashion, Watches, Jewelry and Accessories Christophe Chaix. “Rimowa is synonymous with innovation, quality and durability, making it a perfect partner for our accessories portfolio.”

To celebrate the partnership, DFS and Rimowa  are rewarding shoppers with a range of benefits. LOYAL T customers purchasing Rimowa products from T Galleria by DFS will earn extra bonus points, while in T Galleria by DFS, Hong Kong, Canton Road, customers have the chance to have DFS’s onsite craftsmen personalise the leather tag that comes with each piece of Rimowa luggage. Shoppers can also enjoy door-to-door delivery service to their home or hotel on request for selected purchases.

Rimowa will be sold in key DFS locations around the world, launching this month in Hong Kong at T Galleria by DFS, Canton Road and T Galleria by DFS, Tsim Sha Tsui East. In early 2018, the range will be rolled out in Macau at T Galleria by DFS, Shoppes at Four Seasons; in Japan at T Galleria by DFS, Okinawa; and in Venice, Italy, at T Fondaco dei Tedeschi.

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