Safilo sunglasses brands Carrera and Polaroid feature in a high-profile promotion which aims to build consumer engagement at Barcelona El Prat Airport this month.
Carrera is ‘racing’ with the Alfa Romeo Racing Formula Team through a #driveyourstory simulator which encourages passengers to test their driving skills on a F1 track. And Polaroid presents an innovative Magic Mirror and ‘See Beyond’ campaign, installing an imaginative picturing-taking experience.
The brands highlight their latest collections in a Barcelona Duty Free space. The promotion is backed by an OOH (out of home) campaign, with key touch points at check-in, security and shopping areas to drive consumers to the activation.