INTERNATIONAL. DFS Group has partnered with luxury leathergoods brand Coach to launch an exclusive 26-piece capsule collection. The limited-edition range was launched on 1 March and is available in DFS Group’s airport stores and selected downtown T Galleria locations worldwide.
It marks the second exclusive collection launched by DFS Group and Coach, following an initial partnership last year. The range features functional bags, small leathergoods and accessories for both men and women. Each piece offers a contemporary rendition of the brand’s signature motif, elevated with modern hardware embellishments.
The women’s styles include the Tabby, Charlie and Evie bag models, which feature lightweight detachable straps. The men’s styles include the brand’s popular Academy Backpack and L-zip cases. The collection also offers unisex t-shirts and sweatshirts featuring ‘Rexy’, Coach’s dinosaur mascot.
“Following the success of the inaugural collection, we are delighted to be partnering with DFS on a second exclusive collaborative capsule which celebrates Coach’s iconic Signature print and house mascot, Rexy” — Coach President Europe and International Fredrik Malm
The accompanying media campaign stars Japanese model and composers Kōki, who is a rising star in the fashion world, said the brand. According to Coach President Europe and International Fredrik Malm, the campaign combines Kōki’s free-spirited individuality with the brand’s distinctive New York attitude.
He said: “Following the success of the inaugural collection, we are delighted to be partnering with DFS on a second exclusive collaborative capsule which celebrates Coach’s signature print and house mascot, Rexy. I am thrilled to see the partnership evolve and deepen with Kōki featured as the face of the capsule. Kōki’s free-spirited individuality and New York attitude embody the spirt of this special collection.”
“At DFS, we continually seek to offer newness and exclusive product selections that enhance and delight our discerning travelling customers’ experience,” said DFS Group Executive Vice president Merchandising Ariel Gentzbourger. “We are thrilled to be collaborating with Coach to introduce this exciting collection, designed for the modern and fashion-forward traveller and which is available only at DFS stores worldwide.”