Consumer technology specialist Capi has partnered with audio electronics company JBL in a summer holiday-themed campaign across its airport stores.
The ‘Ready for your pool party’ promotion, which ran during the first week of July, presented a selection of colourful JBL speakers. Highlighted products included JBL’s Flip 4 and Charge 3 speakers which are portable and waterproof.
The two companies emphasised their close business relationship and search for airport-exclusive promotions. They said their campaign, which had promoters dressed in summer outfits and included a bespoke Action Marketing Table with a tropical palm tree, was well received by travellers. The promotion included a gwp offer of colourful towels.
Royal Capi-Lux Managing Director Peter Wiggers said: “By offering travellers a trendsetting and inspiring shopping environment, we make an important contribution to the total airport experience with our cutting-edge retail concept. JBL’s summer campaign is a pool party in our shops and creates excitement for travellers before their holiday starts.”
