Consumer electronics specialist Capi has launched True Wireless earphones by Scottish audio brand Reid & Heath Acoustics (RHA).
The launch is backed by ‘TrueConnect’ campaigns in 11 Capi stores, with the earphones featured on Capi’s ‘Action Marketing Table’ and on ‘What’s New?’ shelves.
Product promoters are on hand in selected stores, while video content is also available.
Royal-Capi Lux Managing Director Peter Wiggers said: “When a customer enters our store, we want to surprise and offer them new and innovative products.
“RHA contributes to our goal by creating audio products with intuitive features and functional design. This matches perfectly with the needs of travellers and we ensure our promise to offer trendsetting products and brands in an inspiring shopping environment.”
The TrueConnect campaign highlights True Wireless earphones’ passive noise cancellation. The product offers a 25-hour battery life; the earphones can be used for five hours and the case can charge them fully up to four times. It is IPX5 sweat, splash and weather resistant and is sold with a selection of replacement silicone and foam ear tips in three sizes.
