DENMARK. Consumer technology travel retailer Capi recently teamed up with Philips to open its latest pop-up barbershop at Copenhagen Airport.
The activation, on 3 and 4 August, followed a similar pop-up created by Capi at Amsterdam Airport Schiphol in March. It was described by Capi as a way “to create an exciting experience for travellers searching to be inspired and entertained during their dwell time at the airport”.
The pop-up highlighted the Philips OneBlade Pro, which trims, shaves and creates lines and edges on any hair length, for wet and dry use.
A professional barber was on hand to offer travellers shaving and grooming services and styling tips. The barber was assisted by a dedicated promoter, who was trained by Philips.
Capi said the promotion led to high sales and prompted many travellers to enter the store.
Copenhagen Airport Senior Category Manager Mette Pedersen said: “At Copenhagen Airport we wish to create a stronger emotional bond with our travellers, moving beyond product to social interaction and unique personalised shopping experiences. The Capi barbershop promotion is a perfect example of a partner working with us to achieve that ambition.”
Royal Capi-Lux Managing Director Peter Wiggers commented: “We are happy to bring the successful pop-up barbershop to Copenhagen Airport. We have been shortlisted for the Frontier Awards with the pop-up barbershop promotion we had at Schiphol. Of course, we are aiming for another nomination with the barbershop at Copenhagen Airport. A great recognition of our daily work to achieve our goal: to offer travellers an exciting and inspiring shopping experience.”
Philips NL Personal Health Senior Sales Director Bart Logghe said: “We are very excited to recreate this special barbershop in the Capi store at Copenhagen Airport after its success at Schiphol. We are again able to get access to a large audience of international travellers, who are searching for the best products and unique promotions like this.”