Capi has launched the Dyson Supersonic hairdryer at Amsterdam Airport Schiphol via a ‘touch & feel’ presentation.
The hairdryer, priced at €399, is being presented to customers on Capi’s ‘What’s New?’ showcase and Personal Care table, and via sales staff who have received in-depth training. According to Capi, initial sales have “far exceeded” expectations and the hairdryer has been bought by both business and leisure travellers.
Royal Capi-Lux Managing Director Peter Wiggers said: “In close collaboration with our suppliers, we always search for the most surprising innovations to provide travellers with an exciting shopping experience, just like we have done with the Dyson Supersonic hairdryer. Travellers can try out this beautytronics innovation in our stores and discover its benefits. This confirms our role as an innovative airport retailer of consumer electronics.”
