Tito’s Handmade Vodka has created a promotional gift bag to celebrate the Chinese Year of the Dog.

The Year of the Dog gift bag, decorated in red and gold, echoes Tito’s special relationship with dogs. It is available now in DFS, DFASS, Dufry and International Shoppes stores worldwide.

The bag follows a succession of travel retail exclusives including Ugly Sweater, Tito’s winter season gift bag.

Tito’s connection with dogs coincides with the company’s origins in 1997. Founder Tito Beveridge saw the plight of stray animals, in particular dogs on and around the site of the new distillery. He became involved in animal rescue and since then has established close links with animal charities, such as Emancipet in the USA. All proceeds from Tito’s branded dog products benefit the charity directly, leading to Tito’s becoming known as “the vodka for dog people”.

Tito’s International Managing Director John McDonnell said: “The vision of our vodka for dog people programme is to unite with our friends, fans and partners to better the lives of pets and their families far and wide. Chinese New Year is one of the most celebrated festivals on earth and this year has a special significance for us. We look forward to celebrating it with our customers and fans around the world.”